Commemoration of special days on environment on mainstream media has been one of the biggest and effective tools used to generate enthusiasm and promote popular participation of environmental management and increase public awareness, knowledge and under- standing on different environmental related issues among various target group.
The use of single idea messages is mostly attractive to all target audiences. The messages are usually connected with the characteristics of the target group such as the existing knowledge, attitude, level of education, lifestyle, interests and their involvement in the problem and solutions.